In the first campaign for ACC Network Basketball, 77 wanted to capture the spirit of not only the athletic conference, but the teams, plays, and coaches, as well. 

 

Always Rising represents what everyone is trying to accomplish in the sport: rise up and raise a banner to their school’s rafters. We captured this by developing the branding, tagline, and creative to run all season long — and for years to come. 

​

The creative advertising campaign encompasses an anthem for the launch of the season, an anthem for the ACC Tournament in March, and 30-second comedic commercials for the analysis show Nothing But Net.